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You, Me & Her
When we finished You, Me & Her, we faced a challenge familiar to many filmmakers:
No major studio.
No bankable stars.
No traditional distributor leading the charge.
So we decided to approach the release differently.
Instead of waiting for someone else to build an audience, we built one ourselves.
WATCH THE FILM
The Goal
Create a meaningful release that connected directly with audiences while retaining creative and financial control.
Rather than treating marketing as something that happens after the film is finished, we treated audience building as part of the filmmaking process itself.
By The Numbers
THEATRICAL RELEASE
- 250+ theaters nationwide
- Sold-out event screenings across multiple cities
- National theatrical rollout through Attend and The Fithian Group
MARKETING CAMPAIGN
- 250 influencer boxes shipped
- 20+ brand partners
- 5-trip Mexico giveaway campaign
- Coverage in IndieWire, Variety, The Hollywood Reporter, and television outlets
AUDIENCE REACH
- 3.09M Meta impressions
- 226K Meta clicks
- 3.66M YouTube impressions
- 569K trailer views
- 135K website visitors
DISTRIBUTION RESULTS
- TVOD release on Apple TV, Amazon, Google Play, and Fandango
- Licensed by STARZ
- Airline distribution through American Airlines, Qantas, and Jetstar
- International representation through CardinalXD
What Worked
COMMUNITY BEATS ADVERTISING
The most impactful moments weren't traditional ads. They were conversations, partnerships, screenings, influencers, podcasts, giveaways, and audience members sharing the film with friends.
BRANDS WANT STORIES
We secured partnerships with more than 20 brands by creating opportunities for genuine collaboration rather than simple sponsorship.
EVENTS CREATE MOMENTUM
Our strongest screenings became experiences. Audiences didn't just watch the film. They became part of the story surrounding it.
OWNERSHIP CREATES OPPORTUNITY
By retaining our rights, we maintained flexibility to build additional opportunities around the film long after its theatrical release.
The Biggest Lesson
The audience relationship starts long before release day.
Modern filmmakers are no longer just creators.
They're community builders, marketers, entrepreneurs, and storytellers.
The filmmakers who embrace all of those roles gain a significant advantage.
That realization became the foundation for Be The Train.
What's Next?
The lessons from You, Me & Her helped inspire:
- Be The Train
- Creator Launch Lab
- Start The Engine
- Our ongoing work helping filmmakers build audiences before they need them
Because in today's industry, the most valuable asset isn't a distribution deal.
It's a direct connection to the people who care about your work.
Press
VARIETY
FILM REVIEW
You, Me & Her — A Married Couple Admits A Plus-One In Deft Relationship Tale
A sly comedy that locates unexpected depth — modest aspirations it nails with admirable skill.
DENNIS HARVEY · FEB 14, 2025
READ THE STORY ↗INDIEWIRE
BUSINESS · INTERVIEW
The 'You, Me & Her' Filmmakers Found Some Pretty 'Genius' Ways To Fund Their Distribution
"It's not enough to have a good movie anymore — you have to find out how to get people's attention."
BRIAN WELK · FEB 10, 2025
READ THE STORY ↗THE HOLLYWOOD REPORTER
INDUSTRY FEATURE
'You, Me and Her' Is First Movie To Test Experimental Platform Attend
The first film to match directly with theaters via Attend — bypassing the traditional distributor model entirely.
PAMELA MCCLINTOCK · NOV 13, 2024
READ THE STORY ↗